HA1 Task 1 – The Value Chain

 

Console Manufacturers/First Party publishers

company that manufactures and distributes video game consoles in addition to permitting third-party publishers to produce games for its platform in return to licensing fees. - An example of this could be Microsoft's Xbox or Sony's PlayStation 3.

Publishers

As with book publishers or publishers of DVD movies, video game publishers are responsible for their product's manufacturing and marketing, including market research and all aspects of advertising. Ads, Posters etc... Examples of this can include Call of Duty advertisement becayse its such a huge game franchise it is advertised everywhere.

Developers

These are the the people who actually work towards making the game using equipment and software, They work alongside publishers.  Jobs such as programming etc...  Generally involved in the lengthy process of creating a video game. Development is undertaken by a Games developer, which may range from a single person to a large business.

Apps

A lot of competition between big phone companies

Microsoft making windows phones, Sony partnering with Android etc... These are the main gate keepers including Apple who create the technology then Apps for the phone/tablet/ipad, however some ordinary people who have the ability to create apps out of the company may create a game and can be sold to make a big profet an example of this can be Doodle Jump which was created by two men and now is a huge success on both android and apple technology.

 Distribution and retail

These are the people/business' who sell the games in their stores, they shelve them & may also advertise them so people can purchase. An example of a retailer could be Game or Tesco.

Outsourcing companies

These provide a variety of services to developers and publishers including: art, animation and design; rendering, graphics and physics engines and programming; audio and sound design; and localisation. Also any further assistance with creating the games can be given from outsourcing companies an example of this is if you need a programmer to programme your game. they do this because cost reduction and cost savings, the ability to focus its core business, access to more knowledge, talent and experience, and increased profits.

Press & Media

Notice i linked press and media back to every other position in the value chain, this is because the press and media are the people who review, give feedback and will always talk about your game the companies around them different products etc.... Ps magazine any newspaper reviews on the latest.

Sources

Forgot to record sources i used, if neccesary can revert to History.